Like most companies, estate agents sell your data.
As businesses, estate agents have multiple income streams. Yes, they make money from their commissions, but many both use personal data to increase their chances of matching suitable buyers and sellers, and share that data with third parties.
It's big business. Both Zoopla and Rightmove for example use tracking cookies, which monitor and record your online behaviour.
Rightmove currently receives 127.5 million visits per month. Zoopla says its websites (including Prime Location) and mobile apps attract over 50 million visits per month.
Remember that information gleaned online is collated to create a digital 'profile' of you and alter what you see online.
What's the big deal?
Well, the personal data stored by estate agents can, when taken together, feel intrusive. To find out what they hold on you, you can send them a request above in just a few clicks.
Personal data that estate agents typically store:
- Name and address
- Contact details
- Likely income bracket
- Cookies & IP address
- Economic, social and cultural information
Personal data is any information that can directly or indirectly identify you as you. Think address, beliefs, and financial records.
How do I ask estate agents for my personal data?
The easiest way to find out what information they have is by sending a request through Rightly. Just pick from our list of estate agents or search for the ones you have in mind and send a 'subject access request': a request that asks to see all of your data that they have to respond to within 30 days.
If you can't find the ones that you're looking for, please contact our customer support team - they'd be happy to help!
We’re free because our mission is to make data fairer, for everyone.
We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.
How long until they respond to my request?
After the company has received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!
What if they refuse to show me my personal data?
Don't worry, they have to show you your data if you ask them by law: this is thanks to your ‘right of access' under GDPR law. GDPR applies in the UK and EU.
What if I’m not sure if they have my data?
You can still ask them. If they don’t have it, they have to let you know.
Send your request in under two minutes
It's simple and completely free