The Obstacle Course in Reverse: How UK Online Retailers Engineer Friction Into the Returns Process
Returning an online purchase in the UK should be straightforward — the law is clear and consumer protections are strong. Yet a growing number of e-commerce businesses have developed systematic strategies to make returns as difficult, costly, and time-consuming as possible. This article exposes those tactics, explains what your legal rights actually entitle you to, and provides practical tools for pushing back when retailers fall short.