Why is the Treat Data Fairly campaign needed?
Over the last twenty years, both the digital landscape and the technology that fuels it have changed significantly. Crucially, regulation hasn't caught up to give consumers the protection and autonomy they need and deserve.
We're campaigning to change that. It's unacceptable that most consumers aren't even aware of how much of their information is collected, stored and sold on. Even when informed, most feel powerless to do anything about it. Perhaps worst of all, they are to some extent right - the current way of doing things simply isn't working.
Online today, even the most savvy digital citizen can't avoid their personal data being used in ways they'd rather avoid, let alone regain control over it once it's been collected. This amounts to a digital harm that both businesses and regulation are failing to address.
In short, the data ecosystem isn't working for consumers, and needs to change.
What are we campaigning for?
- New, up-to-date and appropriate regulation to ensure that companies look after personal data.
- Better resourcing for public bodies that regulate this so that appropriate fines can be given to companies who are purposefully mishandling consumer data.
- Resources allocated to close the 'transparency deficit' between businesses and consumers, to increase digital literacy in the UK.
Our mission is to make data fairer, for everyone.
To do this, we educate consumers about their data rights and build tools to help them use them.
We don't use consumer data for commercial purposes, which means we'll never, ever sell personal data.
We're building a coalition of interested stakeholders, ranging from concerned consumers to national organisations. Join us.
To effect real, lasting change, we need your involvement.
We're creating a network of campaigners, thinktanks, journalists and others who want to create a fairer online world, for everyone. To join us, get in touch, we'd love to hear from you.
For all media enquiries, please email firstname.lastname@example.org