Why should I get my data back from data brokers?
You should get your data back from data brokers because the type of personal data typically stored by them is highly sensitive, and often shared with third parties.
What is a data broker?
A data broker is a company that sells personal information about you. They get permission from website owners to monitor browsing. This information is then stored against a unique identifier to build up a detailed picture about the needs, wants, and habits of individual consumers, and sold on. You can delete your data from from data brokers here.
They don't sell this information as individual bits of information, but rather as part of a data 'profile' of you as a person.
Personal data is any information that can directly or indirectly identify you as you. Think address, beliefs, and financial records.
What types of personal data are used to profile you?
Personal data like your relationship status, financial data, and causes you might volunteer for are collected and repackaged as part of a valuable data profile to be sold to others. For many, this feels like an invasion of privacy.
Personal data that data brokers typically store:
- Name and date of birth
- Tastes and habits
- Contact details
- Cookies & IP address
- Credit and debit card details
- Economic, social and cultural information
- Mobile phone GPS information
- Political opinions and affiliations
- Sexual orientation
- Medical information
How do I find out what personal data data brokers have about me?
The easiest way to find out is by sending a request through Rightly. Just press 'get started' above, pick from our list of data brokers (and add more if you'd like) then send an access request.
Please note that some data brokers may ask you for additional information, like a cookie identifier. If this happens, contact our customer support team - they'd be happy to help!
How long until data brokers respond to my request?
After the broker has received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!
What if they refuse to show me what personal data they have on their records?
Don't worry, by law they have to tell you what data they have if you ask them: this is thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.
If you don't like how much information they have about you when they respond to your request, you can easily delete your data from the biggest data brokers in one go here. Whether you want to delete your data from a retailer, social media, or even your local council, you can. It’s yours after all.
What if I’ve said they can use it in the past?
If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! They still have to show you what they know about you.
What if I’m not sure if they have my data?
You can still ask them. If they don’t have it, they have to let you know.
We’re free because our mission is to make data fairer, for everyone.
We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.
Send your request in under two minutes
It's simple and completely free