Health information sold to advertisers can include details of your menstrual cycle, sexual activity and mental health data.
Data collected, stored and sold on by women’s health apps is particularly intimate. For example, fertility and pregnancy plans, mood changes at different stages of your ovulation cycle and even frequency of sexual activity can be recorded.
While this is often useful, what happens to this data and who it's shared with isn't made clear. Namely, that it’s sold on and used to better target you with advertising.
Understandably, many people find this extremely invasive. Ultimately, who you share such information with should be up to you.
Personal data that female health apps typically store:
- Name, address, gender, date of birth, place of residence
- Cookies and IP address
- Menstrual activity and cycle dates
- Sexual activity and sexual health
- Fertility and pregnancy plans
- Sexual orientation
- Cervical mucus quality
- Contraceptive history
- Sleep activity
- Health diagnoses and medications
- Details of partners and children
- Dietary restrictions
- Fitness level and heart rate
With Rightly, you can send a deletion request and stop women's tracking apps using your personal data, today.
A deletion request is a written request that you send to a company asking for them to remove your personal information from their records. It's your right to decide what happens to your data under GDPR law.
How do I remove my personal data from apps like Period Tracker, Clue, Apple Health and Heartland?
The quickest way to delete any sensitive information is by sending a deletion request through Rightly.
- Get started above to select health apps you use or have used in the past
- Enter your basic details for identification purposes
- Send your request
Remember, this is a full deletion request. That means it will also delete your account and all of the information within it. If you'd like to remove only part of your data with a health and fitness app, it's best to do this using their privacy settings.
If you can't find an app, please contact our customer support team and we’ll add it for you.
How long until they respond to my request?
Once the apps have received your request, they'll have 30 days to respond, or give a valid reason as to why they need an extension. If this happens, our support team can help speed up the process!
We’re free because our mission is to make data fairer, for everyone.
We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.
What if I’m not sure if they have my data?
You can still ask them. If they don’t have it, they have to let you know.
What if I’ve said they can use it in the past?
If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! You can still ask them to delete your data.
What if they don't reply?
Don't worry, they have to follow your wishes thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.