This enabled the mass collection of personal data, which eventually led to Cambridge Analytica, a political consulting firm, to collect vast amounts of personal information and use it to attempt to sway voters.
Companies are increasingly being made accountable and prosecuted for their mishandling of personal data, making the role of a Data Protection Officer (DPO) increasingly crucial to any company's survival.
The Cambridge Analytica scandal revealed how easy it was for political campaigns to use social media data to target and manipulate people into voting a certain way. GDPR and other regulations quickly came into place to make sure this never happened again.
Caring for your data
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